Does this work with my theme's drawer cart?

Yes, Nexo Order Limit is fully compatible with Online Store 2.0 and works seamlessly with AJAX/drawer carts, regular cart pages, and custom checkout flows.

Can I set different limits for different customers?

Absolutely. You can create rules based on Customer Tags. For example, give your 'Wholesale' tagged customers a $500 minimum, while retail customers have no minimum.

Does it slow down my store?

No. The app is optimized for performance and loads asynchronously, ensuring your page speed scores remain high.

What happens when a customer hits a limit?

The checkout button is automatically disabled, and a customizable error message appears explaining why (e.g., 'You must add at least $50 to checkout').

What is MOQ? A Complete Guide to Minimum Order Quantity for E-commerce

In the world of B2B sales and logistics, the term MOQ (Minimum Order Quantity) plays a crucial role in running a profitable business. This guide will help you understand what MOQ means, why it matters, and how to implement it smartly in your online store.

What is MOQ? Definition of Minimum Order Quantity

MOQ (Minimum Order Quantity) is the lowest number of units a customer must purchase in a single order. It's a common practice in:

Wholesale: Suppliers require a minimum of 100 units per order
Made-to-order manufacturing: Factories only produce when minimum quantities are met
Import/Export: Container shipments need enough volume to optimize shipping costs

Real-World MOQ Examples

Industry	Common MOQ	Reason
Custom T-shirts	50-100 per design	Screen printing setup costs
Electronics components	1,000+ units	Automated production runs
Packaged foods	24-48 per case	Case packaging requirements
Cosmetics	500+ per SKU	Bottling and labeling costs

Why MOQ Matters for Your Business

1. Ensuring Profitability Per Order

Every order has fixed costs: packaging, shipping, administrative processing. If customers buy only 1-2 items, processing costs may exceed profit margins.

Simple formula:
Profit = Revenue - (Cost of Goods + Operating Costs)

Setting an MOQ ensures every order is profitable.

2. Optimizing Logistics and Warehousing

Logistics Optimization with MOQ

In the supply chain, MOQ helps:

Reduce shipping costs: Bulk shipments cost less than multiple small parcels
Optimize warehouse space: Easier to manage inventory by lots and pallets
Reduce processing time: Fewer large orders vs. many small ones

3. Effective Inventory Management

MOQ enables better demand forecasting:

Order from suppliers in bulk for better pricing
Reduce stockout risks
Improve cash flow management

4. Clear Customer Segmentation

MOQ naturally segments your customers:

Retail customers: Don't meet MOQ → Redirect to retail pricing
Wholesale customers: Meet MOQ → Access wholesale prices and benefits

How to Calculate the Right MOQ for Your Business

Step 1: Identify Fixed Costs Per Order

Fixed Costs = Packaging + Shipping + Labor + Platform Fees

Step 2: Calculate Gross Profit Per Product

Gross Profit/Unit = Selling Price - Cost of Goods

Step 3: Calculate Minimum MOQ

MOQ = Fixed Costs / Gross Profit per Unit + Buffer

Example:

Fixed costs: $5/order
Gross profit: $2/product
Minimum MOQ = $5 / $2 = 3 products (round up to 5 for safety)

Implementing MOQ on Shopify

If you're running a Shopify store and want to implement MOQ, you'll face several challenges:

Common Problems

Shopify doesn't have native MOQ features - Customers can order any quantity
Difficult to prevent unprofitable orders - Small orders can lose money
No product-level MOQ settings - Different products need different minimums
B2B and B2C require different rules - Complex customer management

The Solution: Nexo Order Limits

Wholesale Management with Nexo Order Limits

Nexo Order Limits is a Shopify app specifically designed to solve these problems:

✅ Flexible MOQ Configuration

Product-level MOQ: T-shirts minimum 12, jeans minimum 6
Collection-level MOQ: Summer collection requires minimum 20 items
Order value MOQ: Minimum order value of $50

✅ Perfect for Wholesale

Require ordering in multiples: Only allow 12, 24, 36 units
Set maximum quantities to prevent hoarding
Apply different rules for customer groups

✅ Checkout Validation Integration

Validates MOQ rules directly at Shopify checkout
Clear messaging about quantity requirements
Blocks checkout if requirements aren't met

✅ Intuitive Management Interface

Dashboard showing MOQ compliance reports
Easy configuration without coding
Multi-language support

Best Practices for MOQ Implementation

1. Communicate Clearly

Inform customers about MOQ:

Display MOQ on product pages
Explain the benefits (fresher products, better prices)
Provide bundle options for easier compliance

2. Offer Incentives

Encourage larger orders:

Free shipping when MOQ is met
Volume discounts
Exclusive products for wholesale buyers

3. Be Flexible Where Possible

Consider tiered MOQs:

First-time customers: Lower MOQ to build trust
Returning customers: Standard MOQ
VIP customers: Custom arrangements

Conclusion

MOQ (Minimum Order Quantity) isn't just a number—it's a smart business strategy that helps:

✅ Ensure profitability on every order
✅ Optimize logistics and warehousing costs
✅ Segment and serve customers effectively
✅ Manage inventory efficiently

If you're running a Shopify store and need professional MOQ management, try Nexo Order Limits — the complete solution for order quantity management.

Explain the reasoning (cost efficiency, quality)
Offer incentives when MOQ is met (free shipping, discounts)
Suggest combo/bundle products

Does MOQ affect SEO and conversion rates?

MOQ may reduce order quantity but increases order value and overall profitability. Clear communication with customers is key.

What's the difference between MOQ and Maximum Order Quantity?

MOQ (Minimum): The least amount customers must order
Maximum Order Quantity: The most customers can order (prevents hoarding or ensures fair distribution)

Nexo Order Limits supports both minimum and maximum quantities for complete order management.